7 Low Cost Traffic Generation Strategies to Make Money Online
There are many low cost traffic generation strategies that could help make money online for you and don’t have to cost an arm and a leg. Even if you only get a small percentage of your visitors to convert successfully, it hasn’t cost you any money just your time.
Generating high quantities of traffic to your website does not have to cost you high quantities of money. But there are two hard facts of any internet business that you cannot escape. To make money online, you need first to generate traffic to your website and second, you need to convert that traffic into leads and your most wanted response (opt-into your list, buy a product, join your opportunity etc.)
You might try to do this directly by sending them to a sales page or you may do it indirectly by sending them to an opt-in page to capture their details (so you can market to them again and again via email or post depending on what details you collect) or perhaps to your information site or personal blog.
The diamonds you need to mine for is not the traffic per se. It’s actually first all about identifying your killer keywords – the ones that attract the right kind of people into you business. If you can get your keywords right you can increase the conversion of your traffic in a major *major* way.
With a good match between what people are searching for and what you are offering, the actual traffic you generate will be more highly targeted and predisposed to your offer and so more likely to convert into buyers.
Sometimes you first have to generate a steady flow of website traffic to test out what’s converting. This is part of your marketing research – and business experts will advise you to do this even before you have a product or offer in place!
Nonetheless, if no one goes to your site, it hardly bares a chance of generating an income.
BUT, it doesn’t take thousands to generate website traffic to your site.
While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.
There are many ways to generate low cost website traffic without having to run up a huge daily advertising bill. Here I present to you my top 7 strategies to generate low cost website traffic that could help make money online for you. These work especially if you research your keywords first and test and track your methods against conversions to refine your marketing funnel.
1. Link exchanges
This is a well known and proven strategy. It’s rare these days to see a website without a link to another site. Many business owners are willing to exchange links with one another so that they could produce more visibility for their sites. The more you create back links to your website from other pages, the more the traffic you’ll see coming as you’ll start to rank higher.
If you’re exchanging links with other sites, it’s important that the link is relevant. This usually means it is in the same niche or a relate niche as your own site. This is more likely to please your human visitors as it provides additional information or services related directly to what interests your target traffic.
Exchanging links with authority sites or sites with high page ranks will also increase your traffic even more significantly, as it will boost your rankings in search engine listings. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links.
With a good ranking position in the search engines, you will generate more traffic in your website without the high costs. This is known as SEO or Search Engine Optimisation.
2. Article Marketing
There are many electronic magazines (called ezines) and online newsletters around on the internet which provides free space for you to submit articles. If you want to keep your costs low, you can write the articles yourself. But you can save time, by using the many freelance writers who are willing to create articles on your best converting keywords or keyword phrases. The fees are much smaller than you might think.
However, if you’re in the early stages of your internet business and developing your own unique personal style and brand is important, it’s best to not only save money and produce those articles yourself.
Write articles that complement your website, product, business or other offer. Write on topics that you have expertise on so you develop your knowledge researching around the subject and can come across as an authority.
Write articles that produce tips and guidance on the subject or your niche. Checking what has already been written means you can identify topics and solutions that are less competitive so your article will rank higher on your chosen keywords.
At the end of the article submission process, you can insert a “resource box”. It’s here that can say something about yourself or your business and provide your visitors with a link to your site if they want to find out more. (If they do go there, they are already impressed and predisposed to your offer, wouldn’t you say?)
Once you have your article prepared, you can submit to EzineArticles, the primary article directory. But once accepted, you can also send variations to other article directories. There is a lot of free article submission software available to automate the process and if you are doing a lot of article marketing, a great paid service I personally use is SubmitYourArticles.
3. Video marketing
Video marketing can send literally thousands Of visitors to your primary business. It really is the social medium of the moment. Just look at the popularity of YouTube! 5-10 minutes is all you need to get your point across.
You can either use a camcorder to video your own talking head or create a footage around your product or offer and add the audio later. You can also create a series of photos and powerpoint slides and record an audio commentary around that.
Don’t forget to add your website URL as a running title along the top.
Once you have a few videos made, you then need to drive traffic to them. The best way is to submit them to video sites. The most popular are youtube.com, metacafe.com and dailymotion.com.
To really maximise exposure and get the most traffic back to you website, you can use video submission tools. There’s a free video submission service, TubeMogul. An even better tool is a paid service I use is Traffic Geyser.
Once you’re registered on the main video sites, this submitter tool will automatically submit your video to a whole host of video sites for you, resulting in tonnes of free traffic to your website.
4. Forum marketing
This is completely free – it only requires an input of your time. Do some initial sculking around to find out what forums your target prospects are most likely to be visiting. Lurk and observe to identify the kinds of problems people have in this niche.
Once you feel you understand the community, you can start to feedback a comment, start a post, here and there, using your knowledge and expertise.
You can get free advertising when you go to forums that have the same subject or niche with your site. With every post, you can add a link to your site. But remember first to give value, not just blatantly advertise your site.
As you build your reputation, you also build the reputation of your site that could be frequented and trusted by many people.
5. Twitter marketing
Twitter and blogging go hand in hand. They help you build your authority and social networks within your niche. Twitter has totally transformed the way that people communicate online and since it’s free, it really should be an indispensable part of your overall marketing strategy and link to your blog.
Twitter is free to join and you can get set up with an account in a matter of just a few minutes. You can twitter from your own home, at your own pace, according to your own schedule and sometimes even without startup costs. Twitter has proven itself to be incredibly addictive and, for business owners, very valuable too.
Technology such as Twitter has the potential to give us more than just an opportunity to tell others what happened in our day. If we understand and appreciate what Twitter is capable of, we can use it to instantly share our lives with others, and we can use it to reach more people in a meaningful way. Imagine if you could share the magic moments in the days of your kids or family that otherwise you would have missed. Imagine if you had cost-efficient and fast marketing tools that met existing
customers where they are and that also helped you acquire new customers. Imagine if you had the power to build a network of like-minded peers, a community of shared ideas and creativity.
6. Blog marketing
You blog should therefore be one of the main hubs for your business. It’s all about YOU Inc. As your name gets passed around, you can widen your public awareness and build an opt-in list and RSS subscribe feed for people who regularly visit your site.
People buy from people they know, like and trust. A blog is like dating – you wouldn’t propose on the first date so why shove your sales pitch down a new visitors throat.
You can point your articles, videos, forum posts and social media activities all through your blog.
This may sound like hard work because of all the articles you may need to use to build a blog but on the contrary, this is not so. There are many many sources of ideas and inspiration for your blog, which come from your day to day activities and your own personal development.
7. Facebook marketing
Social networking has always been a main part of many internet marketers strategy. But most don’t use it effectively at all. They flood the likes of Facebook and MySpace with offers and promotions. This won’t work.
If you want to use social tools like Facebook to generate traffic to your website, you first have to identify the right groups and then invest something of yourself. You need to be prepared to make a personal connection with other folks in the community. It’s all about relationships and connecting with people on a personal level.
Posting up useful content on social networks will get you some awesome rankings on Google. The search engines seem to put a premium on sites like Facebook, MySpace, YouTube, Squidoo and HubPages.
In all these free or low cost traffic generation methods, it’s all about giving value to your niche community.
Give your prospects valuable information first, so they can see how you can help them and they will be far more valuable as leads back to you – interested, highly targeted, committed and profitable.