Affiliate Marketing Basic Skill No 6 – Copywriting
Copywriting is very important for your affiliate marketing business. Copywriting can be simply defined as a skill of writing copy for advertisement or public releases. This article will explain where copywriting is being use, why copywriting is so important and what are the ways that you can learn copywriting skills for free or for very little investment.
Copywriting is a very important component of the affiliate marketing business. The first place where your potential customer will see your copywriting skills will be your own website. At your website, you will only have 2 goals. The 2 goals are either you want the customer to buy the products from you or you want the customer to subscribe to your opt in list. If your copywriting is good, you will be able to convince the customer to take the action that you want them to take.
The 2nd place where the customer will see your copywriting skills is when they opt in to your list. The kind of email copy that you send to your subscribers to follow up with them will decide whether you will get any sales or not. If your email copy is not good enough, the customer will not even bother to read your email.
So what are the solutions to solve this problem? The only solution is to go and learn copywriting skills. The fastest and simplest way to improve your copywriting skills is to model and learn from the swipe files. What you will do is to read and try to model their style. The 3 areas where you can swipe are:
1. Other people’s sales letter
2. Other people’s promotional email
3. Other people’s pay per click ads
You will be able to learn tons of copywriting skills for free if you are willing to take your time to observe other people’s copy and learn from them. You will also be able to add in your own twist. This is the skill that once you have mastered it already, it will forever be with you. With better copywriting skills, you will be able to communicate more effectively and more importantly to make more income from your affiliate marketing business.